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Cincoro: The Ultra-Premium Tequila Conquers the Spirits Market

Success Story: From NBA Court to Spirits Empire

Launched in September 2019, Cincoro, the ultra-premium tequila brand co-founded by five NBA owners, has achieved remarkable success. With 15 million bottles sold to date, Cincoro has established itself as a formidable force in the spirits industry.

The Founding Five

The mastermind behind Cincoro is Emilia Fazzalari, wife and lead governor of the Boston Celtics Wyc Grousbeck. Along with Fazzalari, the founding team includes: * Jeanie Buss, co-owner of the Los Angeles Lakers * Michael Jordan, owner of the Charlotte Hornets * Wes Edens, co-owner of the Milwaukee Bucks * Mark Cuban, owner of the Dallas Mavericks

A Unique Blend of Expertise

Each founder brings a unique skillset to Cincoro. Fazzalari's business acumen, Grousbeck's sports industry knowledge, Buss's entertainment connections, Jordan's global reach, and Edens' finance experience have combined to create a formidable team.

Quality-Driven Approach

Cincoro is renowned for its exceptional quality. The tequila is crafted from 100% Weber Azul agave and double-distilled for smoothness. The brand offers a range of expressions, including Silver, Reposado, Añejo, and Extra Añejo, each aged to perfection.

Strategic Collaborations

Cincoro has forged strategic partnerships to expand its reach. In 2021, the brand partnered with the luxury retailer Saks Fifth Avenue to create exclusive experiences for discerning customers. Additionally, Cincoro has collaborated with renowned chefs to develop innovative cocktail recipes.

Conclusion

The meteoric rise of Cincoro is a testament to the dedication and ingenuity of its founders. By combining their expertise, leveraging their networks, and prioritizing quality, they have created an ultra-premium tequila brand that has captured the attention of spirits enthusiasts worldwide. As Cincoro continues to innovate and expand, its success is poised to soar to even greater heights.

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